B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B marketers can serve the buyer… Read More

By comprehending and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the possibilities of winning a sale. In today's fast-paced business world, B2B business are under increasing pressure to reduce their sales cycles and increase their win percentages. B2B marketing has the unique … Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B online marketers can serve the buyer's journey and reduce sales cycle times by aligning their efforts with th… Read More

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and various other realities concerning modern B2B advertising and marketing. We talk about exactly how the acquiring journey is now completely fragmented as well as the way that neighborhood building can help marketers take back co… Read More